THE ECOMAN PHILOSOPHY

Ecoman shows what an environmentally conscious, healthy lifestyle looks like. The show counters the prejudice that an ecological lifestyle is boring, complicated or unfashionable by showing eco-conscious characters who are stylish, likeable and fun and who are enjoying life. Ecoman covers all aspects of a responsible and healthy way of life, like exercise, a fresh, organic diet and serving the community, which constitute the Ecoman philosophy. Eco and his friends are embodiments of a new generation of people who assume responsibility for the environment, fight waste and pollution and live healthily. In harsh contrast to these characters, their unattractive antagonists Dusty and Billy represent a wasteful, unhealthy and outdated way of life, making the role model characters shine even more in comparison. Ecoman educates klds about the importance of a healthy, ecological  lifestyle in a playful manner, instilling in them the desire to lead healthier lives and to protect the environment.